PANNL
Confidential · Angel Seed Round
Pannl Health · Pitch Deck · 2026
Your health
in Panels.
A health companion built by physicians for everyday people.
PANNL
Problem · 02 / 11
Modern health is fragmented.
None of the apps know you.
The system is breaking.
$4.9T
Annual US healthcare spending. ~80% goes to managing chronic disease that lifestyle care could have prevented or delayed.
129M
US adults with at least one chronic condition (CDC)
6 of 10
preventable hospitalizations are lifestyle-driven (AHRQ HCUP)
42M
Americans on 5 or more daily medications
6+ apps
the average chronic-disease patient juggles. None integrate.
“I treat the downstream consequence of preventive failure every shift — the heart attack at 52 that started as untreated dyslipidemia at 45.”
Dr. Saleh · Emergency Medicine
PANNL
Solution · 03 / 11
Five panels. One screen.
Personalized by your labs, meds, and history.
Fitness
85
VO₂
Diet
1,820
kcal
Stack
5/6
today
Wellness
7.8h
sleep
Mind
12
min
01
The same playbook the best physicians read.
50+ authority sources across the Americas, Europe, and Asia. ACOG, ADA, AASM, NICE, JASSO, ICMR, PAHO, ESPEN, plus live FDA/NIH/USDA feeds. Phenotype-aware — not ethnicity-locked.
02
The quiet layer.
Patient-input labs, meds, history, goals. Plumbing that personalizes every panel — without making you a HIPAA covered entity.
03
The living plan.
Plans, panels, trends, and recommendations move automatically as your data changes. New lab → protein target shifts. New med → safety screen updates.
PANNL
Why Now · 04 / 11
The healthcare system is breaking.
Four shifts make Pannl possible only now.
01
The system is breaking.
$4.9T US healthcare spend. Primary care availability declining. ER overcrowding at historic highs. Value-based care now covers ~60% of Medicare lives — payers actively shopping for tools that reduce admissions.
02
AI inflection.
LLMs make personalized clinical synthesis affordable at consumer scale. What was a $50M engineering problem 3 years ago is a $5K/month API bill today.
03
Wearable saturation.
Apple Watch + Whoop + Oura installed base = 200M+ globally. The data finally exists. Apps that only collect it have left the synthesis layer wide open.
04
Premium-health validated.
Function Health raised $200M at $2.5B in 2024. Levels, Whoop, Eight Sleep all crossed $100M ARR. Consumers are now paying $300-$500/yr for premium health — willingness to pay is established.
Three years ago the AI cost made this impossible. Three years from now the giants will have caught up. Today is the build window.
PANNL
Product · 05 / 11
Live at pannl.health.
Five panels. One editorial morning view.
Good morning
Layla.
1,820
kcal · today
P
142g
C
180g
F
62g
Fitness
Lift day
Push · 5 sets · 60 min
·01
One screen, every panel.
Hero rotates through Fitness, Diet, Stack, Wellness, Mind. Daily plan, food scanner, lab tracking, supplement adherence — surface-only when relevant.
·02
The plan is alive.
Lab uploads, weight changes, RHR drift, new prescriptions — all reshape today's plan automatically. No re-onboarding. No forms.
·03
Built on a knowledge architecture, not a tracker.
50+ clinical authority sources, four-tier ingestion, phenotype-aware safety rules. Every recommendation can cite its evidence.
See it live
pannl.health/demo
PANNL
Market · 06 / 11
$120B global. $9B US premium-tier.
The clinical-companion category is empty.
TAM
$120B
Global health & wellness apps (2024, +11% CAGR)
SAM
$9B
US premium-tier subscriptions · ~30M target adults · $300/yr avg ARPU
SOM
$90M ARR
Realistic 3-year capture: 1% of SAM
Adjacent TAMs · upside, longer-term
B2B private practices
~250k US clinics
Polypharmacy reduction · buyer-funded HIPAA
Insurance payers
$1.4T US industry
PMPM + admission-rate bonuses · ~$15k saved/admission
Self-insured employers
100M lives
Per-employee/mo · HSA/FSA-eligible
Wearable partnerships
200M+ users in reach
Apple, Whoop, Oura, Garmin · partner not compete
We're not chasing casual fitness. We're at the premium clinical-companion tier where Function Health, Levels, and Whoop already proved willingness to pay.
PANNL
Traction · 07 / 11
Closed beta launching with a
100-patient clinic cohort.
Honest disclosure
No live users yet. Numbers below are placeholders that get replaced before this deck is sent to any investor. Closed beta pulls from the ~100 patients in the founder's clinic — captive, trusting, and on the exact protocols Pannl is built to support.
What's already built
✓
Live marketing site at pannl.health
✓
Interactive 5-tab demo (Today / Trends / Plan / You / Camera)
✓
Locked design system, brand, OG card, favicons, 404
✓
Clinical knowledge architecture: 50+ authority sources, four-tier ingestion, phenotype-aware
✓
Lavena Knowledge Package: ~80% Diet panel + ~60% Fitness panel algorithms pre-built
✓
Plan engine MVP in active build (3-4 weeks)
What the closed beta will measure
Active users
≥20 of 100
Day-7 active
7-day retention
TBD
Replaces this slide
Willingness to pay
TBD
Paid-beta or paywall test
A4M referrers committed
≥2
Outside the founder's clinic
PANNL
Business Model · 08 / 11
Consumer subscription first.
Adjacent revenue compounds.
Pannl Premium
$19/mo
or $190/yr · annual save
Standard tier. Five panels, plan engine, food scanner, lab tracker, supplement adherence, all clinical safety rules.
Unit economics
ARPU
$230/yr
Blended
CAC
$60
Organic + light paid
LTV
$690
3-yr retention
LTV/CAC
11×
Healthy
Gross margin
85%
SaaS-standard
Payback
~3 mo
Per cohort
5-year ARR projection
| Year | Consumer (B2C) | White-label (B2B) | Total ARR |
|---|---|---|---|
| Y1 | $200k | — | $200k |
| Y2 | $2M | — | $2M |
| Y3 | $12M | $0.5M | $12.5M |
| Y4 | $30M | $5M | $35M |
| Y5 | $80M | $15M | $95M |
B2B revenue is upside, not core. The base case ($80M Y5 ARR from consumer alone) stands without a single white-label clinic.
PANNL
Competition · 09 / 11
Pannl sits in the
empty quadrant.
Multi-domain synthesis →
Clinically personalized →
Clinical · Single-domain
Function Health
Quarterly labs only
Levels
CGM-gated metabolic
PANNL
Multi-domain · clinically personalized · phenotype-aware
Generic · Single-domain
Whoop / Oura
Recovery only · hardware-first
MyFitnessPal
Diet log only · no clinical
Cronometer
Diet log only · no labs/meds
Generic · Multi-domain
Apple Health
Aggregator role locked
Google Fit
Aggregator role locked
← Single domain
Important nuance: wearable companies (Apple, Whoop, Oura, Garmin, Samsung) are partners, not competitors. They have continuous biometric data; we have the clinical synthesis layer. Their hardware fuels Pannl's plans; Pannl's plans make their hardware stickier.
PANNL
Team & Cap Table · 10 / 11
Founder credentials are uncopyable.
Cap table is clean.
Founder & CEO
Adeeb Saleh, DO.
Specialty
Board-certified Emergency Medicine
Certifications
A4M Weight Loss · A4M Hormone Replacement Therapy
Practicing
10+ years
Why this combination is uniquely suited
EM perspective
The only specialty whose entire patient pipeline is what happened when prevention failed. Insight no PCP or tech-bro founder has.
A4M weight-loss + HRT
Formal certification in the exact lifestyle-medicine domains Pannl operates in: metabolic health, body composition, hormonal optimization, longevity.
Solo-shipped product
Built the live deployed product, brand system, and clinical knowledge architecture without raising a dollar. Burn discipline carries into the funded phase.
Pre-round cap table
100% founder-owned
Founder equity100% (Saleh)
Outside investorsNone
SAFEs / notesNone
Debt$0
Capital deployedBootstrapped
Domain / IPOwned outright
Clean cap table. No prior dilution. The seed round is the first outside capital.
PANNL
The Ask · 11 / 11
$1.25M post-money SAFE
$12M cap · 20% discount.
Deal terms
Round size$1.25M
InstrumentPost-money SAFE
Valuation cap$12M post
Discount20%
MFNYes
Pro-rata$250k+
Dilution~10.4%
Use of funds · 12-month runway
Engineering$625k50%
CTO + 2 engineers · plan engine MVP · wearable integrations
Clinical content$310k25%
1-2 clinical authors · 8-10 personas
Growth$190k15%
Content marketing · paid acquisition test
Legal + ops$125k10%
ToS/disclaimer · accountant · infra
Not funded by this round: HIPAA-compliant infrastructure for B2B clinic integration. Deferred until a paying clinic licensee covers it via onboarding fees.
12-month milestones · consumer-only base case
M3
500 paying
From clinic + clinician network
→
M6
$95k MRR
Public launch · 5,000 free users
→
M9
$200k MRR
1,000 paying
→
M12
$400k MRR
$4.8M ARR run-rate · Series A position
Standard YC-form post-money SAFE. Series A is the first priced round.Contact: [email protected]